Maybe you read this title and thought I don’t have time to read that. I’m too stressed! If you are, take a moment and read this anyway. If you can cut down on your stress levels not only are you less likely to get ill this holiday season, you’ll enjoy it more. Come on. It will only take 2 minutes. Think of it as an investment in your business.
Stress is almost inevitable during the holiday season. And businesses that do large sales during this time will either be stressed because they’re doing a great amount or they’ll worry because they’re not doing enough. Don’t run yourself down and risk injury or sickness. If you’re sick or exhausted, you’ll only be more stressed. Try these tips for reducing stress instead.
Use Easy Tech
Even if you’re not an early adopter, there’s plenty of easy, free or low-cost tech, that can help simplify your life. For instance, you need to be scheduling most of your social media and blog posts so that you don’t miss promoting in the last few days leading up to Christmas. You can use a scheduling app or just set some time aside one day and get all your posts lined up for the upcoming week! You can also use auto-responders to set expectations of when you will get back to someone who has a question. But make sure you check messages at least once or twice and day and respond to queries so that you can close the sale. If you are going to be out of the office and not responding be sure that is clear on all your platforms so that your customers aren’t waiting for an answer or they know when they can expect you to get back to them.
Cover Your Bases
As much as tech can be a way to streamline your tasks it can also prove frustrating. That’s why for some activities it’s best to have a backup plan. Except for your website, never rely totally on one site, social media platform, or app to do everything for you. Create some redundancies and back-ups, at least with your data. The person who came up with the old saying about putting all your eggs in one basket probably understood very clearly the dangers of not backing up important info and activity history.
Have Goals for the Holiday Season
Every business should have goals for the holiday season. But just as important are listing the tasks or small measurables that will help you achieve the goals. Many businesses simply state what they want to earn during the holidays, but then they fail to assess what it will take each day to get there. That leaves them wondering until the end whether they will make it or not. Instead, break down your goals into daily, achievable tasks. You’ll know very quickly if you’re not where you should be. Plus, you’ll know if you’re falling behind while you still have time to do something about it.
Take Time for Yourself
It’s hard to think about taking time off during the holidays, especially if it’s your busy season. If you can’t spare a few days, try to take a few hours. If that’s not possible, use the time you do have at home (no matter how minimal) to carve out moments to regroup. Do something you find pleasurable during that time and practice enjoying it. Don’t be thinking about everything at your business that must be done. Take a few deep breaths and concentrate on them. Enjoy the Christmas lights. Take a walk. Whatever activity you choose, be there; not at the business. If you need to, hire extra help for the holidays. Your chamber of commerce has a good idea of those in your community looking for work. Let them know you need help and they can put you in touch with those people who capacity and your business