People buy from people they know, like, and trust. While you might be in the right place at the right time when someone is up against it, and they may buy from you once without knowing, liking, or trusting you, for them to return, you’ll need more than luck.
Knowing and trusting generally come along when you establish yourself as a likable business with a human behind it. It’s difficult for people to like you if they don’t trust you. And you can’t like and trust someone that you don’t remember, so let’s get to work on establishing the like part of the sales equation.
Share Your Reason
Think of how filmmakers or storytellers get us to like the main character. One of the ways is that they place him on a quest, or up against a challenge, that we want him to succeed in. Often, it’s one we identify with as well. Share your reason for doing what you do. There’s probably someone in your audience or potential audience who can identify with your convictions and story. Passion is contagious.
To find commonalities, you need to share things about yourself outside of your business and how it came to be. Share your likes, and be positive. Share what you love about your community or your love for bacon. Be genuine and people who see your social media posts or read your content, will begin to identify with what you’re sharing. They’ll jump in and say “me too” and you’re one step closer to getting them to like you.
If they’re in your store or business, ask them their opinion on something and really listen to their answer. On social media ask what they think or what their preferences are. Involve them in your rebranding by crowdsourcing some of your marketing decisions. People like being involved and if you really listen to, and then act on, their advice, they’ll remember it and like you more because they see you as someone who values what they think. That’s all a lot of us are looking for.
Anticipate Your Customers’ Needs and figure out how you can help. Whether it’s helping someone look better, feel better, be entertained, or whatever it is you – do this for your customers. Solve problems or answer questions. Use your content and social media to help customers with problems they face in their lives. For example, If you run a boutique, you can create posts about unique gifts for the women in your life. If you are a CPA create helpful checklists of things people should track throughout the year for effortless taxes. Be helpful. Anticipate what your customers need and then give it to them. If they know they can count on you, they will return again and again.
In today’s competitive marketplace it’s hard for your product alone to set you apart. Often, it’s the things behind your product that will help you make a name for yourself. It’s the service, personality, and assistance you provide. These are the things that make people like you, and they are also what keeps people coming back.